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The site as an AI agent gets it, beside the site as a person sees it. What it can read, what it has to cut away, and what it never sees.
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OUR STANDARDS · SUPERNOVA PEST CONTROL
Our standards begin with effort.
Show up ready. Pay attention. Keep learning. Follow through. That is the effort we bring to pest control and the mentality we look for in every person who joins Supernova.
See what that means for your home
Image: Supernova Pest Control owner beside a service truck
Zach, Supernova’s founder, beside a company service truck.
The Supernova mentality
The rest of the page is in full screen.
[Skip to content](https://supernovapest.com/about/our-standards/#content)
OUR STANDARDS · SUPERNOVA PEST CONTROL
# Our standards begin with effort.
Show up ready. Pay attention. Keep learning. Follow through. That is the effort we bring to pest control and the mentality we look for in every person who joins Supernova.
[See what that means for your home](https://supernovapest.com/about/our-standards/#service-standards)

Zach, Supernova’s founder, beside a company service truck.
## The Supernova mentality
In astronomy, a [supernova is a powerful stellar explosion](https://spaceplace.nasa.gov/supernova/en/). For us, the name stands for the energy and determination we bring to our work. **Supernova has no quit.** We keep asking questions, learning from what we see, and working toward the next useful step.
### Effort comes first
Take the time to listen, inspect, and understand the problem. The details matter, including the ones a customer may never see.
### Own the lesson
Mistakes are opportunities to improve. We believe in owning them, correcting the approach, and applying what we learn on the next visit.
### Keep getting better
Persistence includes changing course when the evidence calls for it. We keep learning about pests, products, and techniques so our work improves every day.
## What our standards mean for your home
Our values should show up in the service you receive, from the first conversation to the follow-up.
### Quality products. No shortcuts.
We invest in high-quality professional products, equipment, and training. Cost alone does not decide what we use. We choose an approach for the pest and property, follow label directions, and take the time to apply it properly.
Learn about [25(b) products and Nova Naturals](https://supernovapest.com/about/faqs/what-is-25b/).
### Look closely. Treat thoughtfully.
Identification and inspection come first. We look at activity, entry points, and the conditions supporting the pest, then explain the treatment options. Depending on the problem, the plan may include baits, targeted applications, trapping, or prevention advice.
### Clear answers before service
We explain the recommended service, price, covered pests, and follow-up terms before you choose. Ask us about anything that is unclear. Our [plan comparison](https://supernovapest.com/recommendations-pricing/#choose-your-plan) helps you decide between Strike, Shield, and Nova Naturals.
### Respect your home and routine
We keep preparation practical and explain what matters for your visit, including children’s belongings, pet items, and treated areas. We give you the return and drying instructions that apply to your service.
See our [prep and aftercare guide](https://supernovapest.com/pest-control-prep-aftercare/).
### Earn your continued business
No contracts and no cancellation fees. You should feel comfortable asking questions, discussing options, or changing your service. We want to earn your trust through the work we do and the way we treat you.
### Follow through when you need us
If activity continues, tell us what you are seeing and where. We reassess and explain the next step. Active [Supernova Shield](https://supernovapest.com/service/supernova-shield-quarterly-pest-control/) customers receive free re-service between scheduled visits when covered pests return. Specialty services and coverage are explained separately.

A Supernova technician treating a home’s exterior. Photos on this page are from Supernova.
## 108 days that shaped our standard
During the motel bed bug job that helped shape Supernova, Zach worked **108 consecutive days**. That experience taught him how much observation, learning, adjustment, and follow-through can matter when a pest problem is difficult.
It still informs the way we work: take the problem seriously, learn from what happens, and stay engaged in finding the next step. Every property has its own conditions, and we explain what those mean for your treatment and timeline.
### We hire for the same mentality
When we hire, we look for people who care about doing the job well, accept feedback, own mistakes, and keep improving. We want curiosity, respect for customers, and the determination to work through a difficult problem. The Supernova name should mean something in the way each of us works.
## Prompt help in the places we serve
We work toward **same-day or next-day availability in the LC Valley, the Palouse, and the Coeur d’Alene area**. Openings depend on the day’s route, current bookings, your location, and the service needed. Contact us for the earliest available appointment.
Have a day or time that works best? Tell us. We are happy to try to work it into the schedule and explain the available options.
[Ask about the next available visit](https://supernovapest.com/contact/)
Outside those areas? Check our [service areas](https://supernovapest.com/service-areas/) or ask us about your address.
## Hear from our customers
```
Posted on Google rick fairley Trustindex verifies that the original source of the review is Google. Autumn always does a great job. Posted on Google Paul Ross Trustindex verifies that the original source of the review is Google. Work is always timely and complete. Would recommend them to anybody. Posted on Google Missy Maguire Trustindex verifies that the original source of the review is Google. Thank you Super Nova for making our home safe! Zack and Amber, your expertise is appreciated. You are always prompt and extremely professional. There is a reason why we have had you coming for over 5 years, you’re the best around! Posted on Google elizabeth Beddingfield Trustindex verifies that the original source of the review is Google. Excellent service
Very professional and explains everything about the product and what to expect after application
So glad we found them to take care of all of our pests needs ! Posted on Google Samantha Patrick Trustindex verifies that the original source of the review is Google. I really cannot say how much I appreciate having Supernova Pest Control as my go-to people for pests! Zach (professional, punctual, friendly, and always kind to the curious neighborhood kids) is absolutely terrific to deal with; as is Autumn (the melodious voice behind the phone, who can also service your home and talk you out of a panic attack when you find a mouse has moved in without permission)! Unlike previous companies, Supernova feels like they have my back; questions and concerns are answered with a smile and dealt with promptly, and I am never made to feel "silly" for being curious or made to feel like I am overreacting for asking for special attention to an area that I know usually brings problems at a certain time of year. I could write a book about how great my experience with Supernova has been. If you are looking for a Pest Control company that treats you like family, not a number, give Supernova a try and see how great it feels to know they have your back, too. Posted on Google Kathryn Page Trustindex verifies that the original source of the review is Google. Supernova is a north Idaho company which makes me very happy. Zack does an excellent job of making sure we don’t have bugs or any other pest in or around our home. Very thorough! He has been wonderful to work with & I highly recommend his company to take care of your home. Posted on Google Henry Funk Trustindex verifies that the original source of the review is Google. Very happy with their service. We have been using them for multiple years now and highly recommend. They do great work and take pride in what they do. I once asked for them to return as I thought there were some missed spots and they came out and did the job and no charge. Worth the money! Posted on Google Tanya Harbert Trustindex verifies that the original source of the review is Google. This is the best pest service I've ever used! Tom was very thorough in his first inspection and so pleasant to deal with. Zach came to do the treatment two days later and he was great. Knowledgeable and helpful, very thorough also. I would not hesitate to recommend Supernova to anyone needing pest control services. Posted on Google C R Easttum Trustindex verifies that the original source of the review is Google. Easy to set appointment with very courteous staff. Knowledgeable & flexible follow-up appointments. We will definitely use again & refer them to others. Posted on Google Margaret Colas Trustindex verifies that the original source of the review is Google. I really appreciate our technicians personal feedback about the service he performed and his suggestions about what we can do on property to alleviate pest concerns.
```
## See how our standards fit your service
### Our process
See how inspection, treatment, and follow-up fit together.
[Explore our process](https://supernovapest.com/about/our-process/)
### Homeowner guides
Find practical help with preparation, aftercare, and prevention.
[Browse homeowner guides](https://supernovapest.com/homeowner-guides/)
### Choosing a company
Review ownership, service terms, and other details worth checking.
[Compare pest companies](https://supernovapest.com/pest-control-companies-lewiston-what-to-compare/)
## Tell us what you are seeing.
Share the pest activity, your location, and any questions about treatment. We will help you understand the options and the next available visit.
[Contact Supernova](https://supernovapest.com/contact/)
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- [{title}](https://supernovapest.com/about/our-standards/#)
- [{title}](https://supernovapest.com/about/our-standards/#)No <main>: Wrap the page’s own content in <main>, so a reader knows where it starts and stops, and Clean can be measured.
The figures
99 pages, set against the 167,893 sites with figures.
- Readablehigher is better
- 100%99 of 99 pages
- All 167,893 sitesBetter than 47%
Pages whose own text is in the HTML the server sends, enough of it for their kind.
- Cleanhigher is better
- 21%middle page
- All 167,893 sitesBetter than 11%
Of the words before script, the share that are the page and not menus, footer and forms. 96 pages are not measured, with no <main> or no words.
- Costshown, never scored
- 252,087tokens
- About 2,546 a page
To read every page once. A long page that answers well is not worse for it. Tokens are estimated at about 4 characters each.
How its pages spread on Clean
3 pages measured. Not measured: 96 with no <main> or no words.
Against its rivals
The sites nearest it by what they do, with figures. Close means similar work, not better.
No site near it by what it does has figures yet.
AI crawler access
What robots.txt says to each, as read on October 24, 2026. 8 of 8 may read the site.
| Crawler | robots.txt says | Used for | The line that decides |
|---|---|---|---|
| GPTBotOpenAI | Not named | Training models | Falls to User-agent: * |
| OAI-SearchBotOpenAI | Not named | ChatGPT search | Falls to User-agent: * |
| ChatGPT-UserOpenAI | Not named | A page a person asks about | Falls to User-agent: * |
| ClaudeBotAnthropic | Not named | Training models | Falls to User-agent: * |
| Claude-SearchBotAnthropic | Not named | Claude’s search | Falls to User-agent: * |
| PerplexityBotPerplexity | Not named | Perplexity search | Falls to User-agent: * |
| Google-ExtendedGoogle | Not named | Training Gemini | Falls to User-agent: * |
| bingbotMicrosoft | Not named | Bing and Copilot | Falls to User-agent: * |
Every AI crawler mttr checks may read it. Not named means the rules for every crawler apply.
Every page
Worst first. Each opens in Agent View at the top.
96 pages of 99 lose something. Pick a loss to see what to do about it.Open the action plan
| What an agent getshigher is better | Signals | Costnot scored | ||||
|---|---|---|---|---|---|---|
| Page | Words | Clean | Readable | Main heading | Tokens | What it loses |
| /boxelder-bugs-moscow-damage-home | 1,098 | No <main> | Yes | None | 2,013 | No <main> and 1 more |
| /fox-pest-control-lewiston-what-to-compare | 376 | No <main> | Yes | None | 803 | No <main> and 1 more |
| /spider-webs-return-coeur-dalene-lake-homes | 1,255 | No <main> | Yes | None | 2,370 | No <main> and 1 more |
| / | 1,529 | No <main> | Yes | Yes | 3,338 | No <main> |
| /about | 1,812 | No <main> | Yes | Yes | 3,157 | No <main> |
| /about/careers | 649 | No <main> | Yes | Yes | 1,469 | No <main> |
| /about/core-values | 698 | No <main> | Yes | Yes | 1,413 | No <main> |
| /about/faqs | 1,945 | No <main> | Yes | Yes | 3,573 | No <main> |
| /about/faqs/what-is-25b | 503 | No <main> | Yes | Yes | 1,153 | No <main> |
| /about/our-process | 919 | No <main> | Yes | Yes | 1,826 | No <main> |
| /about/our-standards | 1,513 | No <main> | Yes | Yes | 2,759 | No <main> |
| /about/reviews | 987 | No <main> | Yes | Yes | 1,854 | No <main> |
| /about/why-choose-supernova | 1,303 | No <main> | Yes | Yes | 2,448 | No <main> |
| /ant-treatment-aftercare | 1,482 | No <main> | Yes | Yes | 2,856 | No <main> |
| /bed-bug-prep-aftercare | 1,399 | No <main> | Yes | Yes | 2,733 | No <main> |
| /billing-payment-options | 669 | No <main> | Yes | Yes | 1,358 | No <main> |
| /blog | 491 | No <main> | Yes | Yes | 1,569 | No <main> |
| /blog/page/2 | 218 | No <main> | Yes | Yes | 767 | No <main> |
| /bugs-after-pest-control-pullman | 2,100 | No <main> | Yes | Yes | 3,769 | No <main> |
| /carpenter-ant-control | 1,023 | No <main> | Yes | Yes | 2,377 | No <main> |
| /contact | 480 | No <main> | Yes | Yes | 1,055 | No <main> |
| /door-to-door-pest-control-playbook | 1,041 | No <main> | Yes | Yes | 1,907 | No <main> |
| /fall-pest-prevention | 1,330 | No <main> | Yes | Yes | 2,882 | No <main> |
| /flea-treatment-prep-aftercare | 1,021 | No <main> | Yes | Yes | 2,068 | No <main> |
| /free-inspection | 493 | No <main> | Yes | Yes | 1,019 | No <main> |
Show where it stands
A card, a badge and a line, each with the figures.

A badge for the site
<a href="https://mttr.si/agent-view/supernovapest.com"><img src="https://mttr.si/agent-view/supernovapest.com/badge.svg" alt="Agent View: 100% readable, 21% clean" height="20"></a>
The figures in one line
supernovapest.com in Agent View: 100% of pages readable, better than 47% of sites; 21% clean; 252,087 tokens to read all 99 pages. mttr.si/agent-view/supernovapest.com
What to do next
Fix the pages, let an agent do it, and read the site again to see the figures move.
Fix what agents miss
- Wrap 96 pages in <main>Clean measured
- Give 3 pages a main headingClearer
Connect your agent
Claude Code, Codex or Cursor reads the site’s fixes over MCP, fixes a page in your code, has mttr read it again, and checks the fix landed.
https://mttr.si/mcpSet up an agent
Claim the site
Prove it is yours with a DNS record or a file. Your agent can then reach its reads and jobs, and set each change to wait for your approval.
Claim the siteDrawn from the HTML mttr fetched on its read of October 24, 2026, not a screenshot, and only from the 99 pages read. An assistant’s own reader may differ. Tokens are estimated at about 4 characters each. A site an agent reads well is not a site an assistant cites.