- Middle site
- 91
- Level with it
Worth the mostFix pages that fail to load+2
goldstarrestoration.com
Top 50%of the 263,577 sites mttr has read, at #129,818
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
78 now85 with itTop 25% from 85
#129,818to#62,47267,346 places up55 of its 68 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 78 for its last 2 reads. 7 points take it into the top quarter.
Beside it on the board
- #129,816myherculesconstruction.com78
- #129,817redox.me78
- #129,818goldstarrestoration.com78
- #129,819allamericanguys.com78
- #129,820battlefield.com78
8,162 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#129,818
- 85Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 19
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 2
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read684424 more than typical
Links a page23131.8× typical
Words a page18539453% below typical
Rules failing somewhere16142 more than typical
Half its pages answer in843 ms210 ms301% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points67,346 places up
Add structured dataUnderstand55 of 681 in 3
Worth 3 points each32,502 places up each
Fix description lengthsUnderstand55 of 681 in 11
Describe imagesUnderstand55 of 682 in 7
Worth 2 points each23,852 places up each
Fix title lengthsUnderstand30 of 681 in 6
Set a share imageUnderstand55 of 682 in 7
Fix pages that fail to loadAccess13 of 683 in 4
Show 10 more fixes
Worth 1 point each15,442 places up each
Match structured data to the pageUnderstand7 of 683 in 7
Phrase headings as questionsUnderstand6 of 681 in 10
Add depth to thin pagesUnderstand5 of 683 in 7
Set each page's canonical addressAccess8 of 682 in 5
Replace unsupported sales claimsTrust6 of 682 in 3
Worth under a point each
Speed up the serverAccessAbout the whole site4 in 5
Add breadcrumb dataUnderstand6 of 681 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand1 of 681 in 4
Link straight to the final addressAccess1 of 681 in 2
How AI reads this site
It reads mostly as trades and home services, and a little like law firms. 6 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Lakewood.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Law firms
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleGold Star Restoration
DescriptionNone in the HTML
First headingNone in the HTML
OpeningBoard-up, soot removal, and complete odor elimination
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On goldstarrestoration.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On goldstarrestoration.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On goldstarrestoration.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Lakewood in the first words
The site is in Lakewood, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On goldstarrestoration.com, name Lakewood in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On goldstarrestoration.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On goldstarrestoration.com, find where the site mixes Trades and home services with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.