- Middle site
- 91
- Ahead by
- 5
Worth the mostSet each page's canonical address+1
steynstore.com
Top 50%of the 263,590 sites mttr has read, at #106,374
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
80 now86 with itTop 25% from 85
#106,374to#54,23252,142 places up96 of its 98 pages fail it. 1 in 3 ranked sites pass it.
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The link
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Where it ranks
Held at 80 for its last 2 reads. 5 points take it into the top quarter.
Beside it on the board
- #106,372railexplorers.net80
- #106,373weddings-in-santorini.com80
- #106,374steynstore.com80
- #106,375prairiegrasscafe.com80
- #106,376amsterdam-2-go.com80
8,422 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#106,374
- 86Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Act.
- Middle site
- 59
- Level with it
Worth the mostAdd structured data+6
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read984454 more than typical
Links a page61353% below typical
Words a page23439441% below typical
Rules failing somewhere18144 more than typical
Half its pages answer in33 ms210 ms84% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each52,142 places up each
Add structured dataUnderstand96 of 981 in 3
Add a tap-to-call linkAct96 of 981 in 3
Worth 3 points26,951 places up
Fix description lengthsUnderstand95 of 981 in 11
Worth 1 point9,117 places up
Set each page's canonical addressAccess14 of 982 in 5
Show 14 more fixes
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 983 in 7
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Use one main headingUnderstand12 of 981 in 4
Describe imagesUnderstand12 of 982 in 7
Fix title lengthsUnderstand10 of 981 in 6
Set a share imageUnderstand14 of 982 in 7
Fix pages that fail to loadAccess2 of 983 in 4
Add a way to get in touchAct2 of 981 in 2
Replace unsupported sales claimsTrust2 of 982 in 3
How AI reads this site
It reads closest to online shops, but only loosely. 4 changes would make it plainer.
It reads as
Online shopsIt says it is in Woodsville.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Agencies and studios
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleThe Steyn Line
DescriptionNone in the HTML
First headingThe Steyn Store
OpeningNone in the HTML
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On steynstore.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On steynstore.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Woodsville in the first words
The site is in Woodsville, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On steynstore.com, name Woodsville in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On steynstore.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Online shops), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.