- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
ians.com
Top 10%of the 263,590 sites mttr has read, at #21,487
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
91 now94 with itTop 5% from 93
#21,487to#7,42714,060 places up75 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Up 49,331 places since Oct 20, from #70,818. 2 points take it into the top 5%.
Beside it on the board
- #21,485precisionasphalttucson.com91
- #21,486freeway.com91
- #21,487ians.com91
- #21,488americanwindowscenter.com91
- #21,489precisionasphaltportland.com91
5,723 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#21,487
- 94Answer the first question right under itTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 18
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page48133.7× typical
Words a page1,5573943.9× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in52 ms210 ms75% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points14,060 places up
Answer the first question right under itUnderstand75 of 1001 in 121
Worth 2 points each10,710 places up each
Put figures in tablesUnderstand91 of 1001 in 28
Describe imagesUnderstand92 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point6,403 places up
Phrase headings as questionsUnderstand54 of 1001 in 10
Show 6 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Make near-copy pages distinctTrustAbout the whole site4 in 5
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add lists or tablesUnderstand20 of 1001 in 2
Replace unsupported sales claimsTrust7 of 1002 in 3
Add depth to thin pagesUnderstand4 of 1003 in 7
How AI reads this site
It reads mostly as software and SaaS. 2 changes would make it plainer.
It reads as
Software and SaaSIt says it is an organization in Boston.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Lending, insurance and finance
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleIANS — The intelligence platform for security leaders
DescriptionIANS surfaces practitioner-validated cybersecurity intelligence from 1,000+ clients and 170+ experts — with a direct line to the practitioners behind it.
First headingClarity for security teams: when it matters most
OpeningExplore nuanced challenges with an IANS Faculty member in an interactive, live setting.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On ians.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Name Boston in the first words
The site is in Boston, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On ians.com, name Boston in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.