- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
hagerty.com
Top 50%of the 263,580 sites mttr has read, at #88,253
It scores 82.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
82 now89 with itTop 25% from 85
#88,253to#32,26655,987 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 83,186 places since Oct 14, from #171,439. 3 points take it into the top quarter.
Beside it on the board
- #88,251runningonrooftops.net83
- #88,252geographic.org82
- #88,253hagerty.com82
- #88,254cedcommerce.com82
- #88,255donorsnap.com82
9,052 sites score 82. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 82Now#88,253
- 89Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 10
Worth the mostAdd structured data+7
- Middle site
- 98
- Level with it
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page107138.3× typical
Words a page47739421% above typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in64 ms210 ms70% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points55,987 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 4 points33,963 places up
Use one main headingUnderstand77 of 1001 in 4
Worth 2 points each17,358 places up each
Set a share imageUnderstand100 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Fix description lengthsUnderstand40 of 1001 in 11
Show 7 more fixes
Worth 1 point each8,762 places up each
Match structured data to the pageUnderstand1 of 1003 in 7
Add depth to thin pagesUnderstand1 of 1003 in 7
Fix title lengthsUnderstand18 of 1001 in 6
Replace unsupported sales claimsTrust6 of 1002 in 3
Describe imagesUnderstand5 of 1002 in 7
Worth under a point each
Put the text in the HTMLAccess1 of 1002 in 3
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads as two things at once, auto repair and dealers and law firms, and neither wins. 4 changes would make it plainer.
It reads as
Auto repair and dealersLevel with law firms. It says it is in Traverse City.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Auto repair and dealers
- Law firms
- Lending, insurance and finance
What an assistant reads first
Home pageWhat it says
TitleHagerty | Classic Car Insurance For People Who Love Cars
DescriptionWith insurance for classic cars, boats, motorcycles, and more, Hagerty was built to protect your collectibles as if they were our own. Join today!
First headingInsurance for drivers of classic and enthusiast cars.
OpeningEmergency roadside services from Hagerty Drivers Club.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Auto repair and dealers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On hagerty.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Auto repair and dealers. Keep the title under 60 characters and lead with the service, not the name.
- Name Traverse City in the first words
The site is in Traverse City, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On hagerty.com, name Traverse City in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On hagerty.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Auto repair and dealers), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as Auto repair and dealers. Mixed on one page, neither reads plainly.
Agent instructions
On hagerty.com, find where the site mixes Auto repair and dealers with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best insurance agencies near Traverse City, MI? Its answer, and whether it cites hagerty.com, shows here in a moment.