- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
waportal.org
#1 of 5in Nonprofits and charities in Oregon
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
85 now92 with itTop 10% from 90
#62,783to#15,12347,660 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Up 200,794 places since Oct 14, from #263,577. 5 points take it into the top 10%.
Beside it on the board
- #62,781wp-mix.com85
- #62,782bourbonandbones.com85
- #62,783waportal.org85
- #62,784onlinealarmkur.com85
- #62,785geomodel.com85
8,436 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 85Now#62,783
- 92Add structured dataTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 12
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page2351318.2× typical
Words a page51039429% above typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in77 ms210 ms63% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points47,660 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 6 points42,664 places up
Add a tap-to-call linkAct98 of 1001 in 3
Worth 1 point each8,479 places up each
Set a share imageUnderstand49 of 1002 in 7
Fix title lengthsUnderstand20 of 1001 in 6
Show 8 more fixes
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Describe imagesUnderstand2 of 1002 in 7
Fix description lengthsUnderstand1 of 1001 in 11
Replace unsupported sales claimsTrust1 of 1002 in 3
Link straight to the final addressAccess1 of 1001 in 2
How AI reads this site
It reads mostly as nonprofits and charities, and a little like schools and courses. 5 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Portland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Schools and courses
- Cities and public services
What an assistant reads first
Home pageWhat it says
TitleHealthier Washington Collaboration Portal
DescriptionResources for Health Professionals
First headingHealthier Washington Collaboration Portal
OpeningWA Portal was built by and for Washington health care providers, educators, public health, and community-based professionals to create health and wellness solutions that can be used across the state.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On waportal.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 34 characters, too few to choose a site by.
Agent instructions
On waportal.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Portland in the first words
The site is in Portland, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On waportal.org, name Portland in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On waportal.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Schools and courses as well as Nonprofits and charities. Mixed on one page, neither reads plainly.
Agent instructions
On waportal.org, find where the site mixes Nonprofits and charities with Schools and courses, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about nonprofits and charities in Portland, OR. Its answer, and whether it cites waportal.org, shows here in a moment.