- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
farrside.com
Top 50%of the 263,590 sites mttr has read, at #116,630
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
79 now86 with itTop 25% from 85
#116,630to#54,23262,398 places up123 of its 125 pages fail it. 1 in 3 ranked sites pass it.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
6 points take it into the top quarter.
Beside it on the board
- #116,628thecanadianflooring.com79
- #116,629sendune.com79
- #116,630farrside.com79
- #116,631modernxmpp.org79
- #116,632loveeveryleaflandscapedesign.com79
8,471 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#116,630
- 86Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 2
Worth the mostUse one main heading+6
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1254481 more than typical
Links a page27132.1× typical
Words a page26339433% below typical
Rules failing somewhere1514About typical
Half its pages answer in235 ms210 ms12% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points62,398 places up
Add a tap-to-call linkAct123 of 1251 in 3
Worth 6 points54,246 places up
Use one main headingUnderstand123 of 1251 in 4
Worth 3 points28,429 places up
Fix description lengthsUnderstand107 of 1251 in 11
Worth 2 points each19,373 places up each
Describe imagesUnderstand68 of 1252 in 7
Link straight to the final addressAccess121 of 1251 in 2
Show 10 more fixes
Worth 1 point each10,720 places up each
Fix title lengthsUnderstand31 of 1251 in 6
Set a share imageUnderstand29 of 1252 in 7
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 1253 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Set each page's canonical addressAccess4 of 1252 in 5
Replace unsupported sales claimsTrust5 of 1252 in 3
Fix pages that fail to loadAccess2 of 1253 in 4
Add structured dataUnderstand1 of 1251 in 3
Add a way to get in touchAct1 of 1251 in 2
How AI reads this site
It reads closest to trades and home services, but only loosely. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Chicago.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Agencies and studios
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleFarr Associates Architecture & Urban Design
DescriptionFounded in 1990, Farr Associates is a Chicago-based, WBE-certified, full service architecture and urban design firm at the forefront of decarbonization and high-performance buildings, with expertise in building envelopes, healthy spaces, and climate resiliency. We collaborate with clients and partners to create frameworks and systems that realize healthy, living futures.
First headingNone in the HTML
OpeningWe aim high, starting with ambitious yet achievable goals that allow our clients to dream big.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On farrside.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On farrside.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Rewrite the description
Its description is 373 characters and is cut off in results.
Agent instructions
On farrside.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On farrside.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.