- Middle site
- 91
- Behind by
- 4
Worth the mostLink straight to the final address+2
journalists.org
63 of 100ahead of 20% of the sites mttr has read
Its strongest stage is Act, at 57 against the middle site's 57. 3 fixes, 14 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 76,211 places up
- 63Now#207,173
- 70Add a tap-to-call link#176,736
- 74Show when guides were updated#153,078
- 77Add structured data#130,962
The top half of every site starts at 77. The middle site in Washington, DC scores 79.
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Where it ranks
14 points take it into the top half.
Beside it on the board
- #210,341aaawaterproofingqld.com63
- #210,342enthospitalnadiad.com63
- #210,343journalists.org63
- #210,344cindyaustinpaintings.com63
- #210,345cyberstormx.com63
3,454 sites score 63. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Washington, DC
- #1dccleaningservice.co99
- #2hvacmechanicalservice.com98
- #3rooferwashingtondc.com98
- #446journalists.org63
The middle site in Washington, DC scores 79.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 17
Worth the mostAdd structured data+3
- Middle site
- 98
- Behind by
- 42
Worth the mostShow when guides were updated+4
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page45133.5× typical
Words a page53939437% above typical
Rules failing somewhere23149 more than typical
Half its pages answer in679 ms210 ms223% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
23 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points33,607 places up
Add a tap-to-call linkAct81 of 1001 in 3
Worth 4 points19,012 places up
Show when guides were updatedTrust80 of 1003 in 5
Worth 3 points each15,021 places up each
Add structured dataUnderstand81 of 1001 in 3
Answer the first question right under itUnderstand80 of 1001 in 121
Name the publisherTrust80 of 1003 in 4
Worth 2 points each10,688 places up each
Match structured data to the pageUnderstand81 of 1003 in 7
Phrase headings as questionsUnderstand80 of 1001 in 10
Put figures in tablesUnderstand77 of 1001 in 28
Show sources on guidesTrust27 of 1001 in 2
Link straight to the final addressAccess80 of 1001 in 2
Fix pages that fail to loadAccess19 of 1003 in 4
Show 12 more fixes
Worth 1 point each7,019 places up each
Add depth to thin pagesUnderstand39 of 1003 in 7
Fix description lengthsUnderstand41 of 1001 in 11
Describe imagesUnderstand41 of 1002 in 7
Set a share imageUnderstand81 of 1002 in 7
Add breadcrumb dataUnderstand80 of 1001 in 2
Bring deep pages closer to homeAccess29 of 1006 in 7
Replace unsupported sales claimsTrust7 of 1002 in 3
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand28 of 1001 in 6
Add real images to contentUnderstand26 of 1002 in 3
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleOnline News Association | ONA
DescriptionNone in the HTML
First headingIntroducing the 2026 cohort of the Women’s Leadership Accelerator!
OpeningJoin a global community of journalism professionals creating a connected ecosystem where shared learning, experimentation and innovation strengthen journalism’s capacity to serve democracy.
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Online News Association | ONA” and “Introducing the 2026 cohort of the Women’s Leadership Accelerator!”.
Agent instructions
On journalists.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On journalists.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Washington in the first words
The site is in Washington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On journalists.org, name Washington in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On journalists.org, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.