- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
theconversation.com
76 of 100ahead of 47% of the sites mttr has read
Its strongest stage is Access, at 100 against the middle site's 91. 1 fix, 7 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 59,186 places up
- 76Now#138,752
- 83Add structured data#79,566
The top half of every site starts at 77.
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Where it ranks
Up 14,425 places since Oct 14, from #153,235. 1 point takes it into the top half.
Beside it on the board
- #138,808pingplotter.com76
- #138,809powerbookmedic.com76
- #138,810theconversation.com76
- #138,811faylawfirm.com76
- #138,812cantstayoutofthekitchen.com76
7,517 sites score 76. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 16
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1391310.8× typical
Words a page1,9323944.9× typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in63 ms210 ms70% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each59,244 places up each
Add structured dataUnderstand100 of 1001 in 3
Add a tap-to-call linkAct100 of 1001 in 3
Worth 4 points32,749 places up
Describe imagesUnderstand98 of 1002 in 7
Worth 3 points24,331 places up
Fix description lengthsUnderstand89 of 1001 in 11
Worth 2 points15,867 places up
Set a share imageUnderstand100 of 1002 in 7
Show 5 more fixes
Worth 1 point each7,693 places up each
Fix title lengthsUnderstand30 of 1001 in 6
Use one main headingUnderstand12 of 1001 in 4
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Replace unsupported sales claimsTrust3 of 1002 in 3
How AI reads this site
It reads as two things at once, news and publishers and schools and courses, and neither wins. 5 changes would make it plainer.
It reads as
News and publishersLevel with schools and courses.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Schools and courses
- Nonprofits and charities
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On theconversation.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On theconversation.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On theconversation.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On theconversation.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Schools and courses as well as News and publishers. Mixed on one page, neither reads plainly.
Agent instructions
On theconversation.com, find where the site mixes News and publishers with Schools and courses, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.