- Middle site
- 91
- Behind by
- 11
Worth the mostSet each page's canonical address+6
i40inc.com
59 of 100ahead of 16% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 3 fixes, 20 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 105,167 places up
- 59Now#219,543
- 66Add structured data#195,332
- 73Add a way to get in touch#159,593
- 79Set each page's canonical address#114,376
The top half of every site starts at 77.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 59 for its last 3 reads. 18 points take it into the top half.
Beside it on the board
- #219,861coretreeservice.com59
- #219,862oplerflooring.com59
- #219,863i40inc.com59
- #219,864landgrab.net59
- #219,865exetereye.com59
3,361 sites score 59. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 26
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 50
Worth the mostAdd a way to get in touch+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read164428 fewer than typical
Links a page1313About typical
Words a page6003941.5× typical
Rules failing somewhere1414About typical
Half its pages answer in78 ms210 ms63% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each24,531 places up each
Add structured dataUnderstand16 of 161 in 3
Add a way to get in touchAct14 of 161 in 2
Worth 6 points each20,206 places up each
Set each page's canonical addressAccess16 of 162 in 5
Add a tap-to-call linkAct16 of 161 in 3
Worth 5 points16,536 places up
Use one main headingUnderstand14 of 161 in 4
Worth 3 points9,241 places up
Describe imagesUnderstand14 of 162 in 7
Worth 2 points each6,204 places up each
Set a share imageUnderstand16 of 162 in 7
Fix title lengthsUnderstand8 of 161 in 6
Fix description lengthsUnderstand8 of 161 in 11
Show 5 more fixes
Worth 1 point3,067 places up
Match structured data to the pageUnderstand1 of 163 in 7
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads clearly as real estate, the way an assistant matches a site to a question. 2 changes would make it plainer.
It reads as
Real estate
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Real estate
- Lending, insurance and finance
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleAppraisal Management Company |AMC| Real Estate Appraisal|Lien Title Search
DescriptionFull Service Real Estate Appraisal Management Company (AMC) delivering the highest quality residential and commercial real estate appraisal valuation services
First headingIntegration 4.0 Inc.
OpeningNone in the HTML
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Appraisal Management Company |AMC| Real Estate Appraisal|Lien Title Search” and “Integration 4.0 Inc.”.
Agent instructions
On i40inc.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Real estate.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On i40inc.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Real estate), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.