- Middle site
- 91
- Behind by
- 11
Worth the mostSet each page's canonical address+5
aflac.com
75 of 100ahead of 44% of the sites mttr has read
Its strongest stage is Understand, at 73 against the middle site's 59. 1 fix, 6 points, take it to 81, into the top half of every site. Gemini does not cite it yet when asked “What does an umbrella insurance policy cover?”; it cites 5 other sites. See the answer
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 48,858 places up
- 75Now#146,115
- 81Add a tap-to-call link#97,257
The top half of every site starts at 77. The middle site in Columbus, GA scores 85.
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The link
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Where it ranks
Up 13,349 places since Oct 14, from #159,580. 2 points take it into the top half.
Beside it on the board
- #146,229getgist.com75
- #146,230islands.com75
- #146,231aflac.com75
- #146,232thomaspark.co75
- #146,233progreenirrigation.com75
6,963 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Columbus, GA
- #1columbusgalocksmiths.com97
- #2yolayoxehvacsolutionscolumbus.online96
- #3dumpsterrentalcolumbusga.com93
- #26aflac.com75
The middle site in Columbus, GA scores 85.
Where it stands
Each stage against the middle site. It trails on Access and Trust.
- Middle site
- 59
- Ahead by
- 14
Worth the mostAdd structured data+2
- Middle site
- 98
- Behind by
- 16
Worth the mostShow when guides were updated+2
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page45133.5× typical
Words a page1,8783944.8× typical
Rules failing somewhere17143 more than typical
Half its pages answer in140 ms210 ms33% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points48,974 places up
Add a tap-to-call linkAct98 of 1001 in 3
Worth 5 points40,321 places up
Set each page's canonical addressAccess93 of 1002 in 5
Worth 2 points each15,269 places up each
Add structured dataUnderstand70 of 1001 in 3
Describe imagesUnderstand99 of 1002 in 7
Show when guides were updatedTrust43 of 1003 in 5
Link straight to the final addressAccess99 of 1001 in 2
Show 11 more fixes
Worth 1 point each7,624 places up each
Match structured data to the pageUnderstand43 of 1003 in 7
Put figures in tablesUnderstand63 of 1001 in 28
Name the publisherTrust43 of 1003 in 4
Worth under a point each
List your profiles in your structured dataTrustAbout the whole site4 in 5
Answer the first question right under itUnderstand12 of 1001 in 121
Add breadcrumb dataUnderstand43 of 1001 in 2
Fix title lengthsUnderstand8 of 1001 in 6
Use one main headingUnderstand5 of 1001 in 4
Show every FAQ question on the pageUnderstand5 of 10019 in 20
Fix description lengthsUnderstand7 of 1001 in 11
Replace unsupported sales claimsTrust3 of 1002 in 3
How AI reads this site
It reads mostly as lending, insurance and finance, and a little like law firms. 3 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is an organization in Columbus.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Law firms
- Clinics and dentists
What an assistant reads first
Home pageWhat it says
TitleAflac | #1 Supplemental Insurance Company - Get a Quote
DescriptionAflac provides supplemental insurance to help pay out-of-pocket expenses your major medical insurance doesn't cover. Get started with a quote today!
First headingAffleck the man meets Aflac the company.
OpeningAflac helps pay for what health insurance doesn't. It also rhymes with quack.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On aflac.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Name Columbus in the first words
The site is in Columbus, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On aflac.com, name Columbus in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Law firms as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On aflac.com, find where the site mixes Lending, insurance and finance with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Not cited in any of 2 answers
2 questions people ask about lending, insurance and finance, asked as a person would. These questions name no place.
What does an umbrella insurance policy cover?
Gemini
Umbrella insurance is a form of secondary liability insurance designed to help protect your assets and future earnings from major lawsuits or claims.
- 1Bodily Injury Liability
- A severe car accident you cause that results in massive medical bills for multiple people.
- A guest slipping and falling down the stairs at your home and suffering a major injury.
- A bite from a dog you own (subject to breed restrictions in some policies).
- 2Property Damage Liability
- You accidentally cause a multi-car pileup on the
- 1
How much life insurance do I need with two kids?
Gemini
Determining how much life insurance you need when you have two kids is one of the most important financial decisions you can make.
- 1D – DebtMethod 1: The "DIME" Formula
- Add up all your debts outside of your mortgage.
- 2I – IncomeMethod 1: The "DIME" Formula
- Multiply your annual salary by the number of years your family would need financial…
Says2+ years - 3M – MortgageMethod 1: The "DIME" Formula
- How much is left on your home loan?
- 1
What the cited sites pass that it fails
Fix them from the action plan- Show every FAQ question on the page3 of 3 cited sites pass it; you fail it on 5 pages.
- Set each page's canonical address2 of 3 cited sites pass it; you fail it on 93 pages.
- Add structured data2 of 3 cited sites pass it; you fail it on 70 pages.