- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+1
athene.com
Top 50%of the 263,590 sites mttr has read, at #109,171
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
80 now85 with itTop 25% from 85
#109,171to#62,38446,787 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 5,160 places since Oct 20, from #114,331. 5 points take it into the top quarter.
Beside it on the board
- #109,169bostonglobe.com80
- #109,170jrtreecare.com80
- #109,171athene.com80
- #109,172directories.best80
- #109,173obscuresound.com80
8,422 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#109,171
- 85Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 6
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 13
Worth the mostShow when guides were updated+1
- Middle site
- 57
- Ahead by
- 35
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page40133.1× typical
Words a page1,0073942.6× typical
Rules failing somewhere23149 more than typical
Half its pages answer in154 ms210 ms27% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
23 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points46,787 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 1 point each11,914 places up each
Answer the first question right under itUnderstand18 of 1001 in 121
Match structured data to the pageUnderstand32 of 1003 in 7
Show when guides were updatedTrust18 of 1003 in 5
Phrase headings as questionsUnderstand26 of 1001 in 10
Name the publisherTrust18 of 1003 in 4
Link straight to the final addressAccess99 of 1001 in 2
Fix description lengthsUnderstand44 of 1001 in 11
Describe imagesUnderstand34 of 1002 in 7
Show 14 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Put figures in tablesUnderstand17 of 1001 in 28
Add depth to thin pagesUnderstand15 of 1003 in 7
Show sources on guidesTrust5 of 1001 in 2
Add real images to contentUnderstand16 of 1002 in 3
Add breadcrumb dataUnderstand31 of 1001 in 2
Set a share imageUnderstand61 of 1002 in 7
Use one main headingUnderstand18 of 1001 in 4
Add lists or tablesUnderstand8 of 1001 in 2
Add a way to get in touchAct9 of 1001 in 2
Put the text in the HTMLAccess2 of 1002 in 3
Fix title lengthsUnderstand10 of 1001 in 6
Add a tap-to-call linkAct6 of 1001 in 3
Allow pages to be indexedAccess1 of 1005 in 6
How AI reads this site
It reads clearly as lending, insurance and finance, the way an assistant matches a site to a question. 4 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is in West Des Moines.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Law firms
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleLeading Annuity & Retirement Services Provider | Athene
DescriptionLive retirement with financial freedom that Athene's annuities, services & expertise can provide. Athene, the leading annuity provider that’s driven by your goals.
First headingDriven to help you retire remarkably
OpeningWhatever excites you about your retirement, annuities from Athene can help you take on the challenges you can’t wait to face.
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Leading Annuity & Retirement Services Provider | Athene” and “Driven to help you retire remarkably”.
Agent instructions
On athene.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Lending, insurance and finance.
- Rewrite the description
Its description is 163 characters and is cut off in results.
Agent instructions
On athene.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name West Des Moines in the first words
The site is in West Des Moines, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On athene.com, name West Des Moines in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On athene.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.