- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
masscap.org
Top 50%of the 725 sites in Nonprofits and charities, at #322
It scores 79. Gemini does not cite it yet when asked “Where can I donate blood in Boston this week?”; it cites 2 other sites. See the answer
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
79 now85 with itTop 25% from 85
#117,131to#62,46754,664 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Up 146,446 places since Oct 14, from #263,577. 6 points take it into the top quarter.
Beside it on the board
- #117,129altitudemountainguides.com79
- #117,130plaudit.com79
- #117,131masscap.org79
- #117,132actionmec.com79
- #117,133ageofex.marinersmuseum.org79
8,459 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#117,131
- 85Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Level with it
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page46133.6× typical
Words a page6383941.6× typical
Rules failing somewhere1514About typical
Half its pages answer in80 ms210 ms62% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points54,664 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points28,873 places up
Answer the first question right under itUnderstand98 of 1001 in 121
Worth 2 points each19,821 places up each
Phrase headings as questionsUnderstand98 of 1001 in 10
Fix description lengthsUnderstand100 of 1001 in 11
Put figures in tablesUnderstand98 of 1001 in 28
Describe imagesUnderstand98 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Show 8 more fixes
Worth 1 point each11,172 places up each
Add depth to thin pagesUnderstand33 of 1003 in 7
Fix title lengthsUnderstand49 of 1001 in 6
Set a share imageUnderstand92 of 1002 in 7
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Put the text in the HTMLAccess6 of 1002 in 3
Show when guides were updatedTrust1 of 1003 in 5
How AI reads this site
It reads mostly as nonprofits and charities. 4 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is an organization in Boston.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleHome - MASSCAP
DescriptionNone in the HTML
First headingStrengthening & ConnectingMA Community Action Agencies
OpeningCheck out We Are CommunityAction video clipSee what Community Action across MA looks like!
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On masscap.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home - MASSCAP” and “Strengthening & ConnectingMA Community Action Agencies”.
Agent instructions
On masscap.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On masscap.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Boston in the first words
The site is in Boston, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On masscap.org, name Boston in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Not cited in any of 3 answers
3 questions people ask about nonprofits and charities in Boston, asked as a person would.
Where can I donate blood in Boston this week?
Gemini
If you are looking to donate blood in Boston this week, there are several major permanent donor centers and hospital facilities that welcome appointments (and sometimes walk-ins).
- 1Location
- 55 Fruit Street (GRJ 120), Boston, MA 02114
- 2What they collect
- Whole blood and platelets (note: they do not accept double red cell donations).
- 3Contact
- Call 617-724-9699 or visit their online donor portal to book.
- 1
Which charities in Boston help people experiencing homelessness?
Gemini
Boston has a strong network of charities, non-profits, and community organizations dedicated to helping individuals and families experiencing homelessness. These organizations offer everything from emergency shelter and food to healthcare, job training, and permanent housing.
- 1Pine Street Innpinestreetinn.org79mttrComprehensive Service & Shelter Providers
- Founded in 1969, Pine Street Inn is the largest homeless services provider in New England.
SaysEmergency service - 2St. Francis Housestfrancishouse.org84mttrComprehensive Service & Shelter Providers
- Located in downtown Boston, this is New England's largest day shelter.
- 1
Where can I volunteer with kids in Boston?
Gemini
Whether you want to mentor youth directly, support families in need, or help out behind the scenes, there are numerous organizations in the Greater Boston area that offer volunteer opportunities involving children.
- 1Boys & Girls Clubs of Boston (BGCB)bgcb.org76mttrDirect Mentorship & Youth Development
- BGCB operates several clubs throughout Boston (such as in Dorchester, Roxbury, and…
- 2Youth Enrichment Services (YES)Direct Mentorship & Youth Development
- If you love the outdoors, YES works to empower Boston youth through year-round outdoor…
- 3Horizons for Homeless ChildrenHomelessness & Family Support Services
- This organization focuses on improving the lives of young homeless children in…
- 1
What the cited sites pass that it fails
Fix them from the action plan- Put the text in the HTML6 of 7 cited sites pass it; you fail it on 6 pages.
- Make near-copy pages distinct6 of 7 cited sites pass it; you fail it on 1 page.
- Set a share image4 of 7 cited sites pass it; you fail it on 92 pages.